The 2024 NFL Draft merchandise collection was my first released collection with Nike's Licensed Leagues. My team and I were tasked with conceptualizing and finalizing apparel that was as bold and vibrant as Detroit. We worked with the marketing style guide to create merchandise that was cohesive to the brand but stood out in its own way.
Design Goal
The scope requested a design that was as BRIGHT, BOLD, and LOUD as the city of Detroit (the host city of the 2024 draft)
We were provided with the marketing style guide, which included logos, color schemes, patterns, and fonts.
Concept
I embraced the draft slogan, “Greatness is on the clock.” I found this beautiful mosaic clock in the pattern style guide, picked it out, and began designing. I explored ways to lay out text and color the design to create the most emotional impact. “The Pick Is In” was originally planned around showcasing the Detroit skyline. This concept didn’t work when transferred from sketch to vector, but it further inspired the outcome.
Design Director: Christopher Badon
Design Leader: Ragnar de Orra
Graphic Designer II: Kraig Ray
Graphic Designer I: Skylyn Ostwalt